Abstract
Using the narrative approach, this study analyzes ordinary people social roles that contribute to the passing on moral values and good characters. Three narratives of recorded TV show “Everlasting Classic” were used as samples. These narratives described activities of a senior villager, a diaspora, young artists, an opera-singer superstar, and an international artist in performing arts that meant to deliver valuable messages about moral values and good characters written in the classic Chinese books and poems. These ordinary people social engagements in their communities have also inspired the local and international audience to engage in the same activities.
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