Abstract

This article refers to the methodological process of a research carried out with Constructivist Grounded Theory and the QDA software Atlas.ti used in citation coding and semantic network mapping, and its resulting theoretical categories. The study analyzes the conversations of ordinary people who publish and defend their political positions on Twitter on ordinary days of the week, freely and independently of electoral contexts, activism and other forms of organized or financed political participation. Empirical data were taken from qualitative interviews. The results show that the political conversations of media-unknown people who interact on ordinary days of the week without hashtags and outside of campaigns and political parties, do not appear in social studies.

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