Abstract
AbstractThe purpose of this study is to investigate how large manufacturing firms can orchestrate their ecosystem for the successful co‐creation of data‐driven digital services and solutions as a way to achieve sustainable industry benefits. An exploratory single‐case study approach has been adopted for this study, which included 23 in‐depth interviews conducted with informants from seven Swedish and international companies involved in a transportation ecosystem. Based on the analysis, this study has developed a multi‐level framework for ecosystem orchestration that contains three main operational levels: individual, organization, and ecosystem, with an integrated sustainable industry benefits section as the outcome of this process. By providing a detailed account of ecosystem orchestration, this study contributes to the successful co‐creation of digital services and solutions. In addition, insights from this research can be used as a continuous evaluation and improvement tool for managers to orchestrate their ecosystem for digital servitization.
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