Orchestrating Interstitial Networks: Dynamics of High-Potential, Low- Expectation Collaboration

Abstract

Network orchestrators try to mobilize value for and from networks by recruiting network members and purposefully shaping their interactions to foster collaborative outcomes. While the activities of such actors have been assessed in dynamic settings in which network members participate on a full-time basis, orchestrators may find themselves in networks where members are engaged as a low- commitment side activity, which, nevertheless, might turn out to be highly important for them. We introduce the concept of interstitial networks to denote such settings and explore how orchestrators in these networks perform their role. We find specific dilemmas orchestrators face in these settings, as well as three orchestrating practices for navigating them: 1) probing themes and partners, 2) adapting orchestration timelines and activities, and 3) experimenting with interaction formats. Our findings highlight the mutually reinforcing relationship between orchestrating practices and the manifestation of interstitial elements in networks. Moreover, we show the experimental and collective character of orchestrating interstitial networks.