Abstract
The 2018 midterm elections brought many surprises when talking about election results on Congressional level. One of them was definitely Democrats picking up four seats in the Orange County, which for many years was a Republican heartland in California. What happened? Was this just a one-time thing or a sign of blue wave in Donald Trump's era? The four case-studies of Democratic political campaigns will not only try to answer these questions, but also predict how should Republicans respond taking the example of 2020 elections.
Highlights
What's so special about Orange County? The ongoing development of new interactive campaign strategies transformed the way voters perceive Congressional Elections
The emergence of Trump-as-a-politician persona meant that the elections and the campaign would deliver entertaining content, which has always been the part of American political culture and which, could make more people interested in political processes in their own country
Politics in the era of social media allow the receiver of the political content to get involved with it, politicians through such platforms look as if they are closer to their voters, by creating virals they can attract wider audience
Summary
What's so special about Orange County? The ongoing development of new interactive campaign strategies transformed the way voters perceive Congressional Elections. The aim of the research is to try finding patterns, whether the candidates from the Democratic Parties tended to use new ways of political campaigning to attract voters, especially social media tools.
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