Abstract
This research aims to determine the most appropriate strategy to develop orange agribusiness in Banyuwangi Regency. Banyuwangi Regency was a national orange agribusiness center (pilot project) that has been established by Ministry of Agriculture. This research uses a qualitative descriptive study. Data was collected by observation, interviews and documentation. The research location was Bangorejo Subdistrict, Banyuwangi Regency, as the highest orange producing center in Banyuwangi Regency. The informants selection uses purposive sampling technique. Head of Horticultural Division of Banyuwangi Agriculture Office become the key informant. Data analysis techniques are IFE and EFE Analysis, IE Matrix, SWOT Matrix and QSPM Matrix. The results showed that the affecting factors of oranges production in Banyuwangi Regency were (1) plant population, (2) number of productive plants, (3) soil quality, (4) experienced labor. The general strategy in this research was quadrant II (Grow and develop). Strategic priority to increase orange agribusiness commodities uses the S-O (Strenghts-Opportunities) strategy through increased production and quality of orange to meet market demand by utilizing the role of agricultural extension agents. Keywords : Banyuwangi Regency, Development Strategy, Orange Agribusiness. DOI : 10.7176/JBAH/9-16-02 Publication date : August 31 st 2019
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