Abstract
There is little research that has examined how and why visitors engage in park safety information prior to, during, and after their visits. The current research presents a case study that uses semi-structured interviews to map out the visitor journey of 23 park visitors in Western Australia (11 frequent and 12 infrequent visitors). The results show that both frequent and infrequent park visitors engaged in varying degrees of research toward safety information. Beyond conventional sources of park and park safety information such as (1) traditional printed media including brochures and magazines and (2) official government and destination websites, the visitor journey mapping approach identified a number of other touchpoints including (3) local residents; (4) other travelers; (5) on-site staff and operators; (6) mobile phone applications; and (7) social media community. The findings provide significant insights into the management of park safety communication.
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