Abstract
Reports on the topic of personalization systems. These systems, including content filtering and recommender engines, have become the cornerstone of social media and digital business strategy. Back in 2016, Netflix estimated its recommendation engine brought $1 billion in value to the company. On Amazon, 35% of purchases come via recommendations (https://www. mckinsey.com/industries/retail/our-insights/howretailers- can-keep-up-with-consumers). And, of course, Facebook, Twitter, and other social media companies carefully measure user engagement with content and have finely tuned algorithms that present it in an order that is most engaging and that suggest more content designed to keep people in the systems longer.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
