Abstract
Through case analysis, questionnaire survey, data interpretation and other empirical research methods, this paper focuses on audiences’ reaction to current TV variety shows as a starting point, discusses the paradigm shift of uses and gratifications approach and the possibility of whether Chinese TV variety shows can satisfy audiences’ demand under the perspective of media convergence in the era of new new media and provides a new way for the production and broadcasting of TV variety shows in China.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Academic Journal of Humanities & Social Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
