Optimized Combination Strategies for Hybrid Work Models in SMEs in the Post-COVID-19 Pandemic

Abstract

This paper explores optimized combination strategies for implementing effective hybrid work models in small and medium-sized enterprises (SMEs) in the post-COVID-19 pandemic landscape. As remote and on-site workflows become increasingly intertwined, SMEs face distinct challenges in strategically adopting these blended models catered to their unique organizational constraints. This research aims to address the lack of tailored guidelines for SMEs by consolidating insights across multiple disciplines including leadership, organizational behavior, and digital transformation theory. We employ a mixed-methods approach combining surveys, interviews, case studies and longitudinal tracking to examine diverse aspects of hybrid model efficacy in SMEs. Key results reveal that balance between flexibility and in-person collaboration is crucial, but optimum ratios vary across industries. Additionally, inclusion risks must be mitigated and policies personalized to meet generational preferences. Practical recommendations focused on change management and leadership upskilling can significantly enhance SME productivity. We conclude that purpose-driven hybridity centered on belonging and resilience holds strategic advantages for SMEs navigating workforce transformation. Further comparative research can reveal additional success factors for context-specific hybrid work models.