Optimization strategy for BTS development in the 3T region in responding to the challenges of the digital gap using a business ecosystem approach: Case study of Telkomsel Regional Sulawesi

Abstract

Purpose: Communication services have become a primary need for Indonesian society, especially high-speed cellular data services, commonly known as broadband services through cellular networks. Accelerating the development of underdeveloped regions is mandated in Chapter IV of the Preamble to the 1945 Constitution of the Republic of Indonesia as part of the national aspiration to realize a sovereign, united, sovereign, just, and prosperous Unitary State of the Republic of Indonesia. On the other hand, telecommunications providers in rural areas, especially in 3T regions, face challenges, as the number of customers does not justify the investment costs, resulting in a burden on the company's investment and operations. This research aims to identify the actors involved, understand the interrelationships between them, and provide an overview of the current BTS development business model in 3T areas. Research methodology: Qualitative methods were used, including data collection through literature studies and in-depth interviews, utilizing an ecosystem mapping approach. Results: Using a business ecosystem approach, this research succeeded in identifying the actors and interactions between actors involved in BTS development in the 3T region, as well as producing ecosystem reconfiguration as a strategy for optimizing BTS development in the 3T region. Limitations: However, the expansion of cellular networks through BTS construction is still uneven, especially in 3T areas (Frontier, Remote, and Underdeveloped). Contribution: This research provides recommendations for optimizing BTS development in 3T areas.