Optimization of Wantong Gas Company based on MHON (Maslow's Demand Theory)

Abstract

The innovation point of this study is to customize the scheme for enterprises and combine the needs of the new era. It is not only a single adjustment of the marketing terminal, but also an integration and reconstruction of the brand. It strives to help Wantong Gas Co., Ltd. develop a marketing strategy that fits the characteristics of the new era, adapt to the internal and external development environment, and take the improvement of the core competitiveness of Wantong Gas Co., Ltd. as the ultimate orientation. By optimizing the product structure of Wantong Gas Co., Ltd., expanding the sales share of the target market, enhancing the market competitive advantage, and promoting the high-quality development of the enterprise, it provides theoretical basis and practical experience for the upgrading and brand transformation of Wantong Gas Co., Ltd., and also provides a theoretical model and practical reference for the optimization of the marketing channel strategy of domestic new natural gas energy enterprises.