Optimization of Tourism Management Based on Regional Tourism Competitiveness Evaluation: Evidence from Ningxia Hui Autonomous Region, China

Abstract

This paper evaluated the regional tourism competitiveness of 22 county-level administrative regions in Ningxia Hui Autonomous Region, China. The study analyzed the connotation of regional tourism competitiveness from the perspectives of resources and economic and environmental benefits, and established an evaluation index system for comprehensive competitiveness. The study used entropy weight TOPSIS to measure the level of tourism competitiveness in Ningxia, and used spatial association and hot and cold analysis to describe the spatial pattern of comprehensive tourism competitiveness in Ningxia. The results indicated that Lingwu City, Xixia District, and Huinong District have high comprehensive tourism competitiveness, while Jingyuan County, Haiyuan County, and Hongsipu District exhibit the weakest comprehensive competitiveness. The study also showed that regional economic development level competitiveness had the greatest impact on the comprehensive competitiveness of county tourism in Ningxia. The northern region and the southern region of Ningxia were the regions with high-high clusters and low-low clusters of tourism competitiveness, respectively. Based on the comprehensive evaluation results, the development level of tourism of Ningxia county was classified into four types: advanced development type, marginal dependence type, improved optimization type, and backward development type. Finally, the paper put forward targeted optimization suggestions in order to provide reference for Ningxia tourism functional zoning and high-quality development.