OPTIMIZATION OF THE PERSONNEL MANAGEMENT MECHANISM IN REGARD TO THE THEORY OF GENERATIONS

Abstract

Abstract. The materials of the article focus on offering an aggregate approach to personnel management since it is the most important factor in ensuring the success of business structures. The aim of the study is to form a structural model of personnel management based on the application of the three-dimensional approach «employee — enterprise — external conditions», the theory of generations and the vector system of aspects of ethical issues in business. The study revealed a causal relationship between the behavioral characteristics of the generation and the tools of personnel management, in terms of a particular market situation, the stage of the business cycle and the level of perception of the postulates of the enterprise corporate structure. A network model of the ratio of employee and means of production based on the implementation of foreign methods of personnel management was patterned and a vector system of aspects of ethical issues in business was suggested thus ensuring the implementation of the principles of ethical behavior and universal morality. The method of economic experiment (to form a three-dimensional model of personnel management system), the method of scientific abstraction (to determine the main factors of model formation), and the method of dialectics (to determine the vectors of ethical problems in business), the method of comparison (to study the foreign experience in personnel management), the method of analysis and synthesis (to form the foundations of a new paradigm of personnel management based on the theory of generations), graphic method (to create network and vector systems) and statistical method (to identify countries determined by advanced results of progressive human-oriented management techniques) were used in the article. The outcome of the research is the creation of a structural generalized model of personnel management, which will ensure high efficiency of management methods in changing environmental conditions based on a personal approach to the employee as the representative of a certain generation. Further research will be related to the specification of each point of the three-dimensional model in a definite coordinate system, in order to use a certain theory of leadership and the principles of teamwork so to effectively manage the personnel of the enterprise. Keywords: enterprise personnel, generation theory, personnel management tools, corporate culture. JEL Classification M12 Formulas: 0; fig.: 4; tabl.: 3; bibl.: 22.