Abstract
Industrial products have been highlighted in the agronomic field more for their technical and functional aspects than for their visual aesthetics. Currently, this concept has changed and has favoured the development of innovative products taking into account all the factors involved in the conception of a product. This article describes a real industrial product redesign case that was functionally innovative and a reference in the agronomic domain. Due to the large number of copies that emerged from its competitors, this design required a new image in its aesthetic appearance to differentiate it from the rest. The difficulty of this project lay in the technical limitations to develop it, so a conceptual design process based on analogies and inspired by nature was necessary to find the most appropriate shape. Based on this methodology, a symmetrical and static design was transformed into one with asymmetrical and dynamic shapes inspired by the helicoidal movement of water. This new design gave this product an innovative, symbolic, and differentiating image that allowed its industrial registration in a large number of countries.
Highlights
When conceiving products, it is not enough to overcome functional and operational problems, but to harmonise them with aspects related to shape, technology, aesthetics, psychology, anatomy, physiology, ergonomics, etc., [1,2]
It shifted the inner water effect to outside the case, and introduced the water’s upward movement to the outer structure from the bottom of the body. This new asymmetric approach, which represented innovation in the market, allowed the new filter to be differentiated from the many copies found on the market but to launch a design inspired by helicoidal movement on the market, which was closely associated with the company brand
There are successful examples in which an innovative aesthetic value is added to the product, making it an outstanding reference in the market and among its competitors
Summary
It is not enough to overcome functional (the function they perform) and operational (how they work) problems, but to harmonise them with aspects related to shape, technology, aesthetics, psychology, anatomy, physiology, ergonomics, etc., [1,2]. The company must mobilise all its technical, human, and financial resources to conceive a project before it can move on to the development and production stages [3]. In this sense, companies that value design at a higher level obtain a greater degree of innovation [6,7], and technology companies that emphasize aesthetic design obtain greater advantages [8,9,10,11,12,13,14]
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