Abstract
The digital era is an inevitability that must be faced by business people. Changes in spending patterns of the wider community to digital markets force UMKM to continue to adapt. Even so, there are several challenges for UMKM to digitize products. The first challenge, which is also the main challenge, comes from digital literacy. Coupled with the number of Human Resources (HR) who have not been able to adapt to online requests that require quick responses. In fact, the key to do online selling is a fast response coupled with fast production of goods too. Within community service in the form of optimizing social media for advertising brown sugar products in Jelatang Village, Hulu Sungai Selatan, it is hoped that UMKM who have been familiar with online sales can be more optimizing their social media so that productivity and opportunities from the market are better.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
