Abstract
In this paper we examine multiperiod resource allocation problems, such as allocating a given marketing budget among T periods. The return functions of each period are assumed to be concave functions of the effective effort variable, which is composed of the expenditures in all previous periods and the present one. Assuming that the effect of an amount spent in period t is decreasing by a fixed rate in successive periods, necessary and sufficient conditions for a non-boundary optimal policy are derived. Under these conditions the optimal policy which maximizes total returns is obtained.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
