Abstract
Purple clay teapot is a unique clay handicraft in China, which is both artistic and useful, but with the development of society, people's requirements for its practicality are getting higher and higher. Through literature research and preliminary user surveys, it can be found that as a work of art, it has a high cultural value, while as a product with use value, its development has great limitations and does not really take care of the needs of modern users. By using the kano model to analyze user data, it is concluded that the electric heating function and the smooth product appearance are what users just need. On the basis of using traditional teapot-making technology, design of temperature and power supply should be added consider. The final optimized design of the purple clay teapot also consider the production of different teas, optimize the product shape with simple and comfortable visual effects. This is also aimed at injecting vitality into the purple clay teapot industry and helping it expand consumer groups.
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