Optimal recycling price strategy of clothing enterprises based on closed-loop supply chain

Abstract

<p style='text-indent:20px;'>More and more garment enterprises begin to pay attention to the importance of recycling, take the corresponding recycling strategy to recycle garment products and remanufacture, forming a closed-loop supply chain (CLSC). In reality, recycling is a complex system, the recycling strategy of clothing brands will not only affect the reverse channel of closed-loop supply chain, but also affect the consumer demand of forward channel, and then affect the profit of supply chain. In order to solve this problem, we propose a CLSC composed of a manufacturer, a retailer and a collector, establish three different Stackelberg leadership models, and derive the optimal recycling strategy. Our results show that consumers' sensitivity to the recycling price will affect the optimal decision of supply chain members. The increase of the recycling market is not always beneficial to the profits of supply chain members. By comparing the profits of the three models, it is found that the retailer leadership model is the most effective scenario of CLCS. The results of this paper provide a reference for garment enterprises to formulate recycling strategies.</p>