Abstract

This paper deals with optimal pricing of new products over a finite planning period in a duopolistic market. Modelling saturation effects and no cost-side learning effects optimal pricing strategies for different kinds of demand functions are determined. In this direction the paper extends some results known from the monopolistic case. It turns out, that the optimal prices are decreasing functions of time, where the prices at each moment of time are higher than the marginal costs. Thus the optimal pricing strategies can be characterized as skimming policies.

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