Abstract
The widespread usage of web applications has made it a popular medium of advertising, at the same time creating competition for advertising space. Web publishers seek to get maximum revenues utilising the advertisement space optimally. In this paper, a mathematical model is proposed to schedule the competing advertisements on multiple web banners with varying cost bids per pixel with a revenue maximization objective. A case study has been discussed to illustrate the application of the model and is solved using optimization software LINGO.
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