Abstract
The rise of the internet has led to rapid development of online group buying, and with the various functions and analysis tools provided on the internet, consumers are making more purchases than ever before. In addition to attracting consumers to buy products or services via online shopping platforms, the industry’s online group buying market allows customers to enjoy preferential prices together. Consumers can bargain through large-scale purchases. Through quantity-based pricing, the effect of the decline on consumers’ expected price will be enhanced, and consumers will be able to purchase products at lower prices, which encourages more consumers to join group buying schemes. In terms of product cost, online shopping operations enable manufacturers to save shop setup and inventory costs, and some of these cost savings may be reflected in the selling price, which can enable customers to obtain products at lower prices. The grey decision model is used for further in-depth exploration. The purpose of this study is to use the grey correlation ranking and grey multi-attribute decision-making (TOPSIS) process to further determine the optimal shelf-time, inventory quantity, and selling price (key parameters) of commodities, in order to design a plan that makes maximum profit for the industry and provides the best service to customers.
Highlights
According to the statistics of the industry, the output value of the Taiwanese group purchase market is more than NT$12 billion if the group purchase website is conservatively estimated
No matter whether it is an offline or community platform, such as open group transactions that cannot be accurately calculated, it can be seen that the online group buying business opportunities are unlimited
We extend the demand function derived by scholars in the past (Sarker et al, 1997) to the basic formula for the development of the demand function used in this study and discuss whether the consumer demand for online group buying will be affected by changes in inventory levels and selling prices
Summary
According to the statistics of the industry, the output value of the Taiwanese group purchase market is more than NT$12 billion if the group purchase website is conservatively estimated. No matter whether it is an offline or community platform, such as open group transactions that cannot be accurately calculated, it can be seen that the online group buying business opportunities are unlimited. Group buying activities can gather the power of the masses, order high-volume goods from sellers, lower the price of products, and obtain bargaining power to obtain the best buying conditions. While reducing the cost of enterprise marketing, this does not affect the number of orders. It is known that group purchases give both parties a win-win situation, and group buying has become a popular consumption pattern [1,2,3]
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