Abstract
The trapezoidal type demand rate with respect to time allows three-phase variation, representing the growth, the steady and the decline phases of demand with respect to time commonly experienced by most seasonal products during their life cycle in the market. It is well observed that a temporary discount on selling price provides significant increment in demand rate for seasonal products. Temporary price discount is an integral part of sales promotion scheme. In this paper we investigate in which time phase a temporary discount on selling price may be given to maximize the profit per unit time. Mathematical models are developed to find some important characteristics of discount starring time. Numerical examples are provided to illustrate the results of proposed models.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Management Science and Engineering Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
