Abstract
Abstract Aiming at minimizing the use of marketing resources, this article establishes the mathematical model of marketing resources allocation, designs the algorithm of marketing resources allocation, and compares the examples. An improved heuristic algorithm considering tilt angle matching is proposed and used as a local search algorithm for enterprise marketing resources. We design an innovative optimization strategy that incorporates the concept of tilt angle matching to enhance the local search efficiency of enterprise marketing resource allocation. In addition, we have introduced a novel parallel grouping genetic algorithm (PGGA), which utilizes grouping coding and exon crossover to further enhance the search and optimization efficiency of the solution. PGGA is improved by using adaptive parameters to form IPGGA, which improves the efficiency and convergence speed of enterprise marketing resource allocation. The annealing function of the simulated annealing algorithm is improved, and a model is constructed to solve the problem of enterprise marketing resource allocation. Simulated annealing algorithm is introduced to solve the problem of marketing resource allocation, and the framework of simulated annealing algorithm is analyzed. To solve the problem of fast decay rate of simulated annealing algorithm, Doppler effect function is used to optimize the algorithm. This article mainly uses qualitative and quantitative analysis methods to conduct in-depth research on enterprise marketing resource allocation. It focuses on the planning and allocation of enterprise marketing resources. Through IPGGA-ISAA research and analysis of all kinds of data of enterprise marketing resources, the present situation, efficiency, and main problems of enterprise marketing resources allocation are discussed and analyzed more deeply. Compared with other algorithms, IPGGA-ISAA can better analyze the causes of problems and provide better marketing resource allocation schemes for enterprises.
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