Abstract
ABSTRACTGuided by regulatory focus theory and framing, the present study analyzes how U.S. and British mainstream news organizations (N = 12) frame the current social media environment in their social media guidelines. The results indicate that news organizations dominantly frame the new environment as a risk to guard against, warning of the possible harm to their reputations and journalism norms such as accuracy and objectivity (prevention-focused), rather than as an opportunity to actively take advantage of (promotion-focused).
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