Opportunities Presented by COVID-19 for Healthcare Green Supply Chain Management and Sustainability Performance: The Moderating Effect of Social Media Usage

Abstract

This research explores the opportunities presented by COVID-19 for green supply chains' environmental practices and ecological sustainability performances in the healthcare sector. This study investigates the connections between uncertainty-fear of COVID-19, healthcare green supply chain management (GSCM), and the three pillars of a firm's sustainability performance (environmental, economic, and social). Moreover, this study examines the moderating role of social media usage (SMU) on the effect of uncertainty-fear of COVID-19 on healthcare-GSCM. When conducting the empirical part, this study uses the partial least squares structural equation modeling method based on a sample of 483 healthcare managers. The findings prove that the uncertainty-fear of COVID-19 has a beneficial impact on healthcare-GSCM. Besides, SMU moderates the relationship between uncertainty-fear of COVID-19 and healthcare-GSCM, indicating the importance of SMU in gathering information for the healthcare sector during COVID-19. Likewise, when interacting with healthcare firms' sustainability performances, healthcare-GSCM positively impacts environmental and social performances, though it has a negligible impact on economic performance. This study adds to the “social cognitive theory” by introducing the concept of uncertainty-fear of COVID-19. Furthermore, this research adds to the “resource-based view theory” and the “knowledge-based view theory” by exploring the SMU's role during the outbreak.