Abstract
Corresponding to economic expansion of the Association of Southeast Asian Nations (ASEAN), one of attractive businesses in this region is power generation as demand for electricity has grown continuously; however, not many studies focus on an assessment of business environment of power generation. Therefore, the study provides systematic and quantitative measure to compare the attractiveness of power generation markets in the ASEAN countries with respect to the expansion of market, the secure business environment, the economic and political uncertainty, the available infrastructure in delivering power, the financial supports and the human resources. To foster the attractiveness for power generation investment in the region, well-planned infrastructure development among ASEAN countries would help fulfill the gap these countries lack. ASEAN cooperation may come useful in addressing key concerns.
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