Opportunities for the United States hotel industry to recover from COVID-19: a multi-period DEA analysis of key efficiency determinants

Abstract

PurposeThis study examines empirically the development of efficiency levels in the hotel industry and its key drivers, by juxtaposing pre- and post-COVID-19 results in the four most important cities in the United States in terms of international arrivals.Design/methodology/approachA two-step approach was employed by first utilising the data envelopment analysis method to characterise the efficiency of United States hotels. A multiple linear regression analysis was performed to compare hotel performance in the two years prior to the COVID-19 outbreak with the first two years after the outbreak.FindingsThe results indicated the positive effect of size and the economy hotel category on efficiency, while increasing property age, urban location and a lack of brand affiliation showed a negative effect. During the pandemic, size and the economy category remained significant and positive, whereas urban location continued to represent a negative effect.Practical implicationsThis study assists decision makers regarding prospective investments, supports existing and future portfolio analyses, contributes to observations on competition, and offers a wider perspective of the industry.Originality/valueFirst, this study investigated the evolution of factors that influenced efficiency before and after the outbreak of the COVID-19 pandemic. Second, the results offer insights into the impact of the pandemic on hotels' efficiency levels. Third, the study proposes directions for the restoration of hotel efficiency to pre-COVID-19 levels.