Abstract
Key points There is less awareness of open‐access publishing amongst practitioners than amongst their academic colleagues. The requirement for certification is a significant driver of professional society membership, particularly for those in clinical and veterinary medicine. Flipping a society journal from a subscription model to fully open access may drive down satisfaction. Professional society members state a desire for increased collaboration with academics and feel that societies have a role to play in this. Satisfaction levels with society membership are generally low amongst early career members (ECMs), but there are some clear opportunities for targeted services to improve this. Awareness of open access is reasonably high, and there are calls for greater transparency and improved data sharing, particularly from ECMs and engineers.
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