Abstract

The goals of Russian healthcare are defined by the state program of the Russian Federation "Development of healthcare" and fixed in the passport of the national project "Healthcare". The Federal project "Development of export of medical services" aimed at a significant increase in the number of treated foreign citizens. The Federal project focuses healthcare on the development of medical tourism. Achieving the Federal project targets and ensuring long-term sustainable tourist flow is associated with the assessment by foreign citizens of the attractiveness of medical services (tourist resources) and the tourist product as a whole (complex of services for transportation, accommodation of tourists, etc.). We associate the prospects for medical tourism and the growth of exports of medical services with the development of productive entrepreneurship. This problem is relevant for resource-type regions, where the basic source of income is rent, extracted on the basis of access to limited raw resorses. The research subject is the potential of productive entrepreneurship in the field of medical tourism in the resource region - Kuzbass. The purpose of the study is to determine the possibilities of expanding the export of medical services in the resource-type region. Analysis of data on the state of medical tourism, the potential of health and tourism industries in the region allowed us to conclude that there is a need for joint cooperation on the basis of regional clusters – biomedical and tourism and recreation, and to encourage and support joint cluster initiatives in the field of medical tourism.

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