Abstract
Over the past decade, higher education in China has been transformed from an elite, highly selective structure into a system of mass education, creating an enormous demand for various kinds of college and university textbooks. Although the competition in China's textbook publishing industry is fierce, and university presses are relatively weak compared with other publishing enterprises and companies, they have some advantages in college textbook publishing. Taking Zhejiang University Press as an example, this article describes the strategies adopted by Chinese university presses to seize the opportunities presented by the rapid development of higher education.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
