Abstract
"Change or die!" Is the title and opening concept of Alan Deutschman's article for Fast Company magazine. As the aphorism indicates, change is crucial if an enterprise wants to remain invincible in the market competition. Therefore, we investigate and study several academic sources relating to enterprise innovation. After analyzing different economic innovation models and the problems confronted by innovation, we believe that although enterprise innovation may bring a lot of setbacks, only through continuous innovation can enterprises keep the leading position in the competition. By perfecting the transformation of public data space, the successful application of digital service innovation (DSI) digital transformation technology has become an indispensable part of innovation. Enterprises will gradually be obsolete if they are not able to keep innovating. Innovation enables enterprises to adapt to new opportunities in the new era and have the adaptability to "adapt to all changes", so as to cope with the rapidly changing market. By studying various kinds of economic innovation literature and using charts and other methods, we summarized the advantages and methods of innovation in a more simple way, so that a more intuitive understanding of why enterprises should innovate today, how to innovate and the direction of innovation is provided.
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