Opportunities and Challenges in Tourism Industry of Uttarakhand

Abstract

Tourism sector holds strategic importance in the Indian economy providing several socio economic benefits. Provision of employment, income and foreign exchange, development or expansion of other industries such as agriculture, construction, handicrafts etc. are some of the important economic benefits provided by the tourism sector. In addition, investments in infrastructural facilities such as transportation, accommodation and other tourism related services lead to an overall development of infrastructure in the economy. Uttarakhand is rich in scenic beauty with healthy climate and ample avenues for adventure sports and eco-tourism. River rafting, trekking, rock climbing, camping etc. are emerging as serious tourism businesses. As per CSO data, this sector is a leading contributor to the service sector GDPof the state. This State is also known for sites of cultural and religious significance. According to Uttarakhand Development Report 2011, there is around 150% increase in income within a period of 10 years in this sector and is a consistently growing source of income. Therefore, wise approach in leveraging tourism can lead to a better job opportunity for local residents close to their home for which they may not have to migrate, and in a way will help in preserving the local culture and traditions, in turn nurturing and restoring the diversity of our country along with a major source of income and employment in places which don't fit the portfolio of giant enterprises. In the absence of a planned and coordinated strategy of tourism development, the unlimited tourism potential of the State has, however, not been fully realized. Inadequate tourism infrastructure and government plan outlay have been substantially responsible for this as highlighted by this research paper.