OPPORTUNITIES AND CHALLENGES IN THE SALE OF AGRICULTURAL PRODUCTS FROM SMALL AND FAMILY FARMS IN BULGARIA

Abstract

Foods are a natural necessity for sustaining the life of the human body. Therefore, it is important for each person to be able to meet their needs, depending on their individual diet. There are more and more people who prefer Bulgarian products on their table. Many consumers are looking for quality and healthy products through direct contact with producers in the region, in farmers' markets, but also in large food chains. The problem is that products from small and family farms can hardly reach the stands in food chains, where most of the products offered are still of foreign origin. The purpose of our study is related to the study of the possibilities for realization of agricultural products from small and family farms in Bulgaria. The research methods used in the study include: general research methods, survey, summary and synthesis, logical method, tabular, graphical and schematic presentation of characteristics and trends. The results of the research can be systematized in several directions: the answers for solving the problems of small agricultural farms, related to the successful realization of their seasonal production, are sought; the need for greater support for small farms in each region is revealed. In this regard, the role of all stakeholders in the chain, incl. and the need for active implementation of both state tools and the assistance of local authorities on a regional scale. In conclusion, measures to improve the supply chain of agricultural products from small farms must be aimed at strong horizontal and vertical integration between key figures in the sector. The state national policy for increasing the competitiveness of small and family farms must constantly follow the focus on small farmers, who find it difficult to sell products in general and even more so in emergency situations. Greater support for small farms in each region is more than needed.