Opportunities and Barriers affecting Women Entrepreneurship of Rawalakot, Azad Kashmir Pakistan

Abstract

The study presents a comprehensive snapshot of current situation of the economic empowerment of the women of Rawalakot AJK. In this paper the significance of women entrepreneurship their limitations and barriers for women empowerment in Rawalakot, AJK Pakistan is addressed. The study focuses on the barriers that women business owners face, analyze their operational environment, and primarily discusses family support, the dominating gender inequities. The 40 women who were chosen for the study came from varied family and economic backgrounds. In light of the economic downturn in Rawalakot, it is urgent to economically empower women, as well as to provide job possibilities and income-generating ventures, so they may live healthy lives and support their families. Women entrepreneurs need their families' supportive behaviors, the public's objectivity, training in strategic company growth, access to credit funding, and aid with marketing expertise, product design, and development if they are to realize their full potential as business owners. Family support is the biggest obstacle for women, thus if families are sympathetic and supporting, women may compete in all areas of life. According to our findings large number of women face problems when steps out for the work. The major problems that came in the way of Women Entrepreneurs are Non supportive family.