Abstract
ABSTRACT Surveys and opinion polls were systematically carried out by the last military dictatorship in Argentina (1976–1983), becoming the main source to comprehend public opinion. Governmental and military institutions with intelligence services focused on the population carried out polls on collective moods, produced reports on the “psychosocial situation”, and designed communication strategies as well as propaganda campaigns to revert the trend of negative opinion. This article analyzes opinion polls and surveys carried out in 1981, which have not been systematically studied yet. The polls and surveys can be found in the BANADE archives. These documents open a new dimension of analysis, which leads to the hypothesis that the last military dictatorship in Argentina governed not only through constant repression but also through a productive plan, as systematic as the suppressive plan, aiming at the regulation of behavior to achieve useful outcomes (compliance, support, obedience, etc.).
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