Abstract
ABSTRACTThis study aims to explore the influence of online news dissemination on public opinion in social media and examine what factors determine the influence. Online news stories (N=51) from 37 sources and Facebook posts (N=317) on the construction of Africa’s first modern international railway line, the Ethiopia-Djibouti railway line, were retrieved between June and November 2017 for the period April 11, 2012 to November 30, 2017. Comparative content analysis of online news and Facebook posts revealed that there was positive correlation between frame repetition by news media and prevalence of the frame in social media opinion. The results showed that there were statistically significant associations in the presence of positive as well as negative frame tones between news articles and Facebook posts. However, the relationship in the use of neutral frame tone between news and opinion was not significant. Regarding composition, short news stories exert more influence on social media opinion than longer news articles, as indicated by negative correlation between news article length and its influence on opinion. Overall, the results suggest that online news dissemination strongly influences opinion formation in social media.
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