Abstract
This research aimed to test the relationship and impact of operational strategies that influence the development of small and medium enterprises (SMEs) into creative economy businesses by using questionnaires as a tool for collecting data from 196 Thai SMEs entrepreneurs. The statistics used for data analysis were multiple correlation analysis. Furthermore, multiple regression analysis. The research results were found that (1) the operational strategies of knowledge, education, creativity, and modern technology and innovation have a positive relationship and impact on the development of small and medium enterprises. (SMEs) to be a creative economy as a whole. When considering each aspect, it was found that knowledge, education, and creativity are parts of the use of intellectual property linked to cultural background and modern technology and innovation had a significant positive relationship and impact on developing small and medium enterprises (SMEs) to be creative economy businesses at the 0.05 level.
Highlights
Creative Economy construct or creative economy it is the concept of the country to form prosperity and economic stability ceaselessly by making new products and services about infrastructure and cultural heritage
The population used in the research is the entrepreneurs of small and medium enterprises (SMEs) in Thailand for 391 who registered with the Department of Business Development and samples used in the research, namely 196 SMEs registered with the Department of Business Development, with the opening of Krejcie and Morgan tables [5] and stratified random sampling method will provide [6]
According to Tab. 2 found the impact of entrepreneurs' opinions on the overall creative economy is higher ( X = 3.99) when considering a particular aspect at the high level, the meanings from the top three were ranked as follows: Education ( X = 4.14) on the use of intellectual property linked to the cultural background ( X = 4.00) and technology and innovation ( X = 3.98) After that, the researchers analyzed the correlation of operational, strategic factors influencing the development of small and medium enterprises (SMEs) as a creative economy as a overall it found that
Summary
Creative Economy construct or creative economy it is the concept of the country to form prosperity and economic stability ceaselessly by making new products and services about infrastructure and cultural heritage. Creative thinking and social knowledge of the Kingdom of Thailand that has been accumulated for an extended time within the development of developed countries the main target is on this idea significantly. This will be seen from the rise of the inventive trade. Within the European Community, America, Japan, and Chosen for the definition of creative economy, the United Nations Conference on Trade associate degreed Development (UNCTAD) defines it as an economy that reflects a method that integrates culture, economy, and technology into the along and in line with the present atmosphere, the inventive Economy stands out among the standard industrial production systems and agriculture [1]. Open up creative space and drive entrepreneurship cooperation Government and education sectors and the preparation of potential and readiness to open up business opportunities after ASEAN negotiations [2, 3]
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