Operational factors of entrepreneurs influence the decision to choose the Thailand-Laos border trade: a case study of Nong Khai Province in Thailand.

Abstract

The objective of this research is to study the operational factors that influence entrepreneurs' decisions to choose Thai-Laos border trade in Thailand's Nong Khai Province. The population used in this study is Nong Khai Province-based entrepreneurs that are members of the Office of Small and Medium Enterprises Promotion (OSMEP), which has a total of 1,066 members in 2021. The sample size: a total of 283 samples were obtained from the calculations, but to ensure the accuracy of the estimate, consequently 500 samples were used, and the samples were selected by simple random sampling, using a questionnaire as a study tool. Use the Logit model to analyze the data and present the findings with descriptive statistics. According to the study's findings, the overall operational factors were at a high level, with an average of 3.96. The majority, 57.80 percent, had border trade experience. The marginal effects of the costs of the products, the distance, and the time on the decision to choose the Thailand-Laos border trade are 0.179, -0.216, and 0.109, respectively. And all the variables in the Logit model could explain the likelihood of deciding on border trade equal to 52.40% (Pseudo R2 = 0.524).