Abstract
The search for sustainable alignments between economic and social goals at the personal, organizational and societal level has been a key task of scholars from different disciplines. Yet, the dominant management theories assume a permanent trade-off of motives between these three levels and an instrumental rationality approach to study them. This work proposes a model for a sustainable alignment between personal interests, firm goals and societal needs, introducing the concepts of self-love and practical rationality to resolve the current tensions between levels of analysis. These assumptions allow going beyond the trade-off logic underlying the current dominant models.
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