Abstract
The activation of subliminal stimuli plays an indispensable role in trust research. This study aimed to investigate the effect of subliminal stimuli on team trust and the moderating role of openness on the relationship between subliminal stimuli and team trust. A total of 155 participants were recruited to complete five tasks. The results suggested a significant influence of subliminal stimuli on team trust and the significant moderating role of openness. This study revealed the mechanism of the effect of subliminal stimuli on team trust, which lays an empirical foundation for individualized team trust improvement intervention. The current study provided novel insights that subliminal priming technology offers a new way to improve team trust.
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