Abstract
Key points cOAlition S has been one of the main drivers of OA, however, some of the preeminent OA models that have emerged like APCs and Read and Publish deals are flawed. Publishers have struggled to define their key value in the digital age and this has contributed to the weaknesses found in OA models. Publishers should recognize their essential value in the generation of academic knowledge and forefront this in decision‐making to ensure a sustainable future.
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