Open Collaboration Methodology for New Business Model Development

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Summary form only given. As the Internet and mobile technologies become an important part of our lives, companies are looking for a new way of harnessing the distributed intelligence for the development of new business models. Especially, a number of organizations consider introducing the open innovations which utilize external resources for R&D using Internet technologies, into their R&D activities. Also growing interest is on the way to develop new business models to implement the notion of collective intelligence. This article proposes a new methodology to generate new service business models that utilize massive external resources in combination with internal resources using ICT. The "Networked Open Collaboration Model" is built based upon the theory of open innovation model and social psychology theories on behavioral motivation for cooperation. The model begins with the procedures to identify external resources that meet service objectives and requirements, and suggests motivation, control and monitoring mechanisms to implement a new service model. A business case is followed to demonstrate the use of the model. We expect that this model can be practically used by companies that are planning for developing new business models, and will provide a better understanding on open collaboration models, collective intelligence and crowd sourcing models.