Abstract
Data is important in assisting decision-making in relation to the organizational goals. However, the trustworthiness of organizational data in relation to achieving the organizational goals is often questioned because of the vast amount of organizational data available. This paper advances the understanding of the organizational goals model based on ontology. This refers to the importance of assisting the organization to utilize relevant organizational data for decision-making in relation to the organizational goals. Therefore, domain experts and entrepreneurs can make a decision to what extend the organizational goals are achieved. The results show that ontology supports the relationship between the organizational goal elements as an effort to measure organizational data in relation to the organizational goals.
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