Abstract
This study aims to examine the relationship between online volunteering and subjective well-being (SWB) and to explore the mediation effect of online bridging networks. The data used in this study came from the 2019 Chinese General Social Survey (CSS). In this study, individuals who responded to survey questions about their participation in online volunteering activities and their subjective well-being(SWB) were included for analysis (N = 5556). The results showed a positive relationship between online volunteering and online bridging networks and indicated that online volunteering affects subjective well-being through the mediating role of online bridging networks. The implications of this study are relevant to policy-makers in public health and social service organizations. Based on the findings, policy-makers and nonprofit organizations are called on to support this type of volunteering which is an important means of improving public health. Nonprofit organizations can establish online social networks for potential volunteers. In addition, nonprofit organizations need to invest more resources to enhance the digital literacy of employees and volunteers, in order to enhance the quality of online volunteering services.
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