Abstract
Thousands of people every year travel to visit sites of cultural interests and a wide part of those sites belong to the Christian tradition. Tourism represents, indeed, an opportunity for the Church to announce its message and to promote moral and religious formation. Thanks to Web 2.0, then, travelers can easily share contents and voice their opinions online. The study presented in the article analyzed online travel reviews (OTR) about an attraction of the Christian heritage, with the goal of unveiling the arguments that formed the opinion of visitors. The article aims at giving two types of contribution to the body of knowledge about the relation among Church, communication and culture. On one side, it intends to bring the attention on tourism as a phenomenon, which discloses social and cultural dynamics of our time. On the other side, it gives a methodological contribution, by proposing a method to analyze OTR.
Highlights
In 2012, the UN World Tourism Organization (UNWTO) declared that one billion travellers crossed their national borders in a single year for touristic reasons
The study presented in the article analyzed online travel reviews (OTR) about an attraction of the Christian heritage, with the goal of unveiling the arguments that formed the opinion of visitors
In the first 50 years of the 20th century, it grew to become one of the major worldwide industries, with a contribution to the world GDP estimated at 10.2% and forecasts over the ten years predicting growth rates of 3.9% annually (World Travel & Tourism Council 2017)
Summary
In 2012, the UN World Tourism Organization (UNWTO) declared that one billion travellers crossed their national borders in a single year for touristic reasons. Another five to six billion ones were estimated to travel in their own countries every year. More than half of them travelled for leisure reasons and chose destinations in Europe (UNWTO 2012). In the first 50 years of the 20th century, it grew to become one of the major worldwide industries, with a contribution to the world GDP estimated at 10.2% and forecasts over the ten years predicting growth rates of 3.9% annually (World Travel & Tourism Council 2017).
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