Abstract
«ONLINE-TO-OFFLINE»MARKETINGTECHNOLOGY:PROSPECTSAND DEVELOPMENTPROBLEMS The article examines the features of the formation and development of “online-to-offline” marketing technology in the context of the COVID-19 pandemic. The authors of the article consider the main tools of innovative O2O technology, and also describe the main problems that prevent its spread. It should be noted that the relationship between creativity and technology “online-to-offline” marketing was studied, which helps a business to enter new digital platforms to reach a potential target audience.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
