Online Social Media and Political Awareness in Authoritarian Regimes

Abstract

Do online social media undermine authoritarianism? The conditions under which online social networks can increase public awareness of electoral fraud in non-democracies are examined in this article and it is argued that a given online social network will only increase political awareness if it is first politicized by elites. Survey data from the 2011 Russian parliamentary elections show that usage of Twitter and Facebook, which were politicized by opposition elites, significantly increased respondents’ perceptions of electoral fraud, while usage of Russia's domestic social networking platforms, VKontakte and Odnoklassniki, which were not politicized by opposition activists, had no effect on perceptions of fraud. This study elucidates the causes of post-election protest by uncovering a mechanism through which knowledge of electoral fraud spreads.