Abstract
This research is written on the background of how the strategy to market online social gathering services is behind the rise of online social gathering scams. With the postpositivist paradigm of a qualitative approach to case study design, it has been found that the marketing strategy for online social gathering services will survive if it is supported by the products offered, causing reactions and consumer interest to be noticed, owned, used or consumed so as to satisfy consumer wants and needs. The products offered by the owner to consumers also vary. The price offered by the owner of this online social gathering is in accordance with the get that consumers want to get, so that consumers choose the get the social gathering slot according to their wishes, the use of online media is more effective to reach wider consumers and offer their products. The owner of this online social gathering benefits in the form of having a relationship with many people and also benefits from holding an online social gathering, the most important finding of this research is to include the mandate in running an online social gathering service business.
Highlights
Online social gathering products that are familiar to the public
One of the factors that must be considered by online arisan owners in order to continue to exist is by developing a marketing strategy and improving service quality by providing a variety of products according to the needs and desires of consumers (Yusanto, 2002)
The price offered by the owner of this online social gathering is in accordance with the get that the consumer wants to get, so that the consumer chooses the get the social gathering slot according to his wishes
Summary
Online social gathering products that are familiar to the public. There are various types of arisan including regular social gathering, fall social gathering, and online arisan (Kharisma et al, 2020). Different from other types of arisan, online social gathering uses online technology in the form of smartphones or computers and the internet. The online social gathering system usually uses a knockout system. Arisan has become an informal financial institution and a means of community investment to avoid inflation in the price of necessities (Ramadhita dan Khoiriyah, 2020). One of the factors that must be considered by online arisan owners in order to continue to exist is by developing a marketing strategy and improving service quality by providing a variety of products according to the needs and desires of consumers (Yusanto, 2002). The practice of arisan is used for the purpose of carrying out worship, such as qurban animal arisan (Pribadi, 2020), Umrah and Hajj (Badriyah, 2015)
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