Abstract
The instantaneous progression of information technology, improved usage of the internet, rapid mobile penetration, and kaleidoscopic lifestyle of the people lead to the evolution of online marketing in India. Consequently, it has prominence over the traditional brick and mortar stores, during the 21st century. There are many direct and subsidiary benefits associated with shopping online, to both customers and to the retailers such as convenience, time-saving, reasonable prices, store-less market, and so forth. E-marketing is now in the reformative stages of development, and the credit for its success goes to the heavy dependence on the internet and mobile phone revolution which changed the mode of businesses reach to their customers. The dynamics of its success lies in the versatility of the e-payment system. Present research paper makes a sincere attempt to study the e-behavioral payment pattern of the customers shopping online, centering on the amount of internet penetration.
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